West Coast Franchise – Avanti
Avanti Brand launch
Avanti West Coast is replacing the long-standing Virgin Trains franchise. Virgin is renowned for having some of the highest customer satisfaction ratings on the railway and a hugely iconic brand. For this reason, Avanti West Coast knew they had big shoes to fill.
Here at Red Rocket, we were asked by First Group to introduce Avanti West Coast boldly and bravely. With this in mind, we needed to articulate the franchise vision and establishes momentum before launch. In addition to gathering momentum, we needed to tell the brand story. We created collateral with substance and clear purpose. Because of this, our aim was simple; communicate progressive thinking into every part of the visitor journey.
To explore and develop the brand Red Rocket worked in conjunction with two London Agencies forpeople and Adam & Eve. This project was led by the Avanti in-house marketing team. As a result of this collaboration, our design featured on a range of deliverables for the Avanti West Coast Franchise.
Launch day cards and panettones
Miles of network
We worked alongside the mobilisation team to deliver a wide range of materials for the brand launch. Here are a few examples below:
“Firstly, I have to say it’s been an absolute pleasure working with Red Rocket as an extension of the Avanti mobilisation team. Stellar performance from the whole team to apply the new brand across print, digital and exhibition materials. Your attention to detail, design flair and speedy turnarounds second to none. As well as the humour and positivity in which you worked with us. Thank you so much.”
Ellie, Marketing Mobilisation Team, First Group