Great Western Railway

ADVENTURE PACKS

Adventure Pack - case study

Great Western Adventure

Firstly, the Great Western Railway is a British train operating company owned by FirstGroup that operates the Greater Western railway franchise. It manages 197 stations and its trains call at over 270. Red Rocket worked alongside GWR to create adventure packs that included fun puzzles and activities.

For the time being, GWR stores these packs and sent them out as gifts. So, how can I get one? For the most part, if you have raised awareness for GWR on social media, won a competition, or just been great customers you’re in for a chance!

What was included


The GWR Adventure Packs consists of 6 key elements. Firstly, an activity sheet teaching how to be safe on the railway as well as an image to colour in, a word search, and a quiz. Also, it included GWR branded stationery, a torch, a sticker pack, and a pop-out 3D cardboard train.

The Numbers


500

Boxes

6

Activities

Adventure Pack - case study layout

Designing the products


To make travelling with GWR feel like an amazing adventure the Adventure Packs were created with a cartoon style to appeal to children travelling on the network. As a result, the elements in the pack was engaging and fun. As a matter of fact, we’re sure that not just the children, but the parents appreciated the time that these packs would keep young GWR passengers engaged.

Adventure Pack - case study layout a

The Red Rocket Solution


In conclusion, Red Rocket took the brief of engaging young passengers and we were able to put together a pack that, ‘thought outside of the box’ as regards to how this could be done. As a team, we were pleased with how the ideas, designing, producing and assembling of these adventure packs came together, and we are sure they are being enjoyed across the Great Western Railway.