Avanti West Coast

Brand launch

Avanti - case study layout (1)

Avanti West Coast is the new rail operator replacing the long-standing Virgin Trains franchise. With Virgin having some of the highest customer satisfaction levels on the railway and a hugely iconic brand, Avanti West Coast knew they had big shoes to fill.

avanti Logo

Developing the brand

To ensure that all items would be rebranded for the launch day, we worked through a brand implementation plan that was led by the in-house marketing team and London agencies forpeople and Adam & Eve to explore the brand identity. Finally, we developed a design and style that featured on a huge range of deliverables.

Landscape booklet Multi-TemplateNEW

The Numbers



Launch day cards and panettones




Station signs



Miles of network

the deliverables

We worked on a wide range of deliverables from large scale wall and station signage, to branded dog bowls, menus, brochures, leaflets and stationery to digital web assets and the all-important timetables… and plenty more in between.

Customer Report Cover
Launch Day Pull Up
Screenshot 2019-12-10 at 15.18.55
Launch Day Pop up
12904 Avanti Business Cards Mockup NEW COLOURS1
Dog bowl

“It’s been an absolute pleasure working with Team Red Rocket again. Stellar performance from the whole team working to interpret and apply the new Avanti West Coast brand across print, digital and exhibition materials as an extension of the mobilisation team. Your attention to detail, design flair and speedy turnarounds were appreciated almost as much as the humour and positivity with which you worked with us. Thank you.”

Ellie, Marketing Mobilisation Team, First Group