Great Western Railway

FOR THE LOVE OF RAIL

GWR For the Love of Rail HEART

Internal Communications
that packs a punch

Firstly, we were approached by GWR to design, produce, and put together a special pack for their colleagues. These packs contained goodies that were to be handed out from the managers to their employees in order to celebrate Valentines Day.

What was involved


Firstly, Red Rocket designed a web page for GWR managers to order products for the Love of Rail initiative. This campaign was simple, ‘For the love of rail – stop and take a moment to say thank you’. 

GWR managers flocked to our webpage to order the Love of Rail packs and say thank you to their teams. Each of these packs included branded thank you cards, ticket wallets, pens, Love Hearts and roses chocolates.

The Numbers


6500

Love Heart Packs 

415

Roses Chocolate Box’s

6650

Branded Pens

4500

Thank you Cards

for the love of rail - case study layout (1)

Designing the products


The products designed for the Valentines packs needed to be branded according to the GWR guidelines in order to achieve a corporate look. To lighten the feel of the design, the main aspect was a digitally drawn heart, that included five different GWR team members wearing different styles of uniforms. The use of a basic style of artwork and the bright colour palette really portrayed a fun and exciting atmosphere that we are sure was felt by the employees of GWR.

DISTRIBUTION


On completion of the ‘For the love of Rail’ designs, our fulfilment team packaged each one into separate packs. These were then sent off to GWR hubs where they were sorted and distributed to addresses, depending on the quantity agreed that was needed by each manager.