Great Western Railway

Great day out

GWR Great Day Out Case Study Image

Internal Communications
that packs a punch

Firstly, Great Western Railway is a British train operating company owned by FirstGroup that operates the Greater Western railway franchise. It manages 197 stations and its trains call at over 270.

A Great day out


Firstly, The south-west based train operator reached out to Red Rocket for the fourth year running to promote their Great Day Out event. Their ask: build a flagship website, supply collateral and print material for the event.

The Numbers


2000

Tickets

1

Location

11

Activities

300

+

Species of animals

11152 GWR Great Day Out Advert MOCKUP new
9749 GWR Great day out Poster

Building the brand


When developing the new visual identity, it was key for each element to capture the Great Day Out mission. Above all, our mission was to create an engaging product that is available to all staff. In this case, we designed a simple, warm, and inviting aesthetic, characterised by previous event imagery and approachable typography.

Firstly, to better engage users we created a series of pre-event print material and micro-interactions throughout the website. As a matter of fact, we combined rich product photography and purposeful whitespace to tell a more effective story. With a clean, open layout and clear call-to-actions, we created a simplified path to book tickets.

The Red Rocket Solution


Through the use of photography, bright colours and concise messaging we were able to communicate key information through a range of media. Finally, we were able to create a visceral experience that the audience could engage with.

In conclusion, our collaborative mindset enabled us to create an engaging environment for all employees. The result was a fresh and intuitive website, optimized for engagement. A series of vibrant publications and print collateral for all to enjoy. However, most importantly we delivered a visceral event for employees and their families to enjoy.

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