South Western Railway

The journey starts here campaign

Digital Screens SEA LIFE copy
Richmond new
New Forest 2
DR posters 2

The Brief

South Western Railways first major advertising campaign needed to be eye catching and memorable. Using original photography we traveled across the south west to capture some stunning locations on their network. From station posters, digital displays and interactive light-box advertising through to radio adverts we wanted to get to the heart of what it is like to travel SWR.


The first destination we visited in the South West was Shanklin Chine in the Isle of Wight. The images of these stunning waterfalls were then used on station posters. Alongside these, posters featuring the New Forest in Hampshire, Richmond Park, Sea Life London Aquarium, and Bombay Saffire Gin Distillery were placed around the network. 

Bombay Saphire
The journey starts here
Shanklin Chine

The Numbers


Miles travelled





SWR Mockup


As well as the station posters, these images were placed on to various products such as digital displays, on-train advertising, and interactive light-box advertising. They were also used online as web-banners and advertisements. On top of this, Red Rocket wrote the script, recorded and edited content for radio adverts, promoting travel to these exciting destinations.

DR Poster - Shanklin
Digital Screen - Bombay


In conclusion, we created a set of advertising materials, that worked to the purpose of drawing the public’s attention to the wonderful destinations that South Western Railway travel to. The various forms of promotional materials were all kept closely in line with SWR brand guidelines, creating a unified feel and meaning the effects of these adverts would be the same across the network.