Developing the brand
Firstly, Well Prepared Training reached out to Red Rocket. They wanted to stand out from their competitors with a stylish brand, creative website and stunning print collateral.
With this in mind, Red Rocket began to reimagine the design and shortly after launched their first major website. it had to be eye-catching, memorable and inspire learning in a clear and concise manor.
Behind the scenes
As part of our consultation process, we looked at the branding and offered graphic design and print solutions. In the first instance, we looked at the company infrastructure and advised a range of cost-effective solutions to streamline. In particular, we looked at document sharing, emails and automation. By streamlining the website and moving services onto G-Suite the WPT Team are now reaping the benefits.
Building a brand
Finally, by using original photography, bright colours and a concise message we were able to show the key elements that represent the WPT Brand. The updated brand was used across all platforms to give a polished look and feel. Additionally, by opting for a soft launch across the printed collateral and website they were able to monitor site traffic, event uptake and to refine their marketing strategy.
In conclusion, the Well Prepared Training website has improved engagement, conversions and our client they couldn’t be happier. Red Rocket is looking forward to phase 2 of the project.