A creative agency for brands that want more.About the Rocketeers!
Improve International seeks to raise veterinary standards through continual staff development. As their name suggests, they operate on a global basis and have launched training courses across Europe, Australia, Mexico, and Japan.
Red Rocket has worked with Improve for over 10 years on a variety of internal and external communications. This includes working across both digital and print-based design to support their in-house communications team. Due to the nature of their work, Improve is a B2B company who might request eye-catching exhibition graphics to help them stand out at a trade show, or need creative direct marketing sent to prospective clients.
The digital design services that we provide mainly consist of building promotional emails to publicise their new courses. Digital newsletters can serve as a vital tool for interacting with clients, so it’s incredibly important to maintain Improve’s professional brand identity. We’re able to extract a lot of useful information from these digital promotions such as engagement levels and reach.
During the development stage, we were guided by research on the target audience. This helped us to make informed decisions when it came to identifying the best marketing strategy to promote their courses. We also reviewed figures on the completion of the advertising campaigns by reviewing the reach and engagement figures. This helped us and Improve International to understand the success of the project.
Great Western Railway is a British train operating company owned by FirstGroup that operates the Greater Western railway franchise. It manages 197 stations and its trains call at over 270.
Firstly, The south-west based train operator reached out to Red Rocket for the fourth year running to promote their Great Day Out event. Their ask: build a flagship website, supply collateral and print material for the event.
Species of animals
When developing the new visual identity, it was key for each element to capture the Great Day Out mission. Above all, our mission was to create an engaging product that is available to all staff. In this case, we designed a simple, warm, and inviting aesthetic, characterised by previous event imagery and approachable typography.
To better engage users, we created a series of pre-event print material and micro-interactions throughout the website. We combined rich product photography and purposeful whitespace to tell a more effective story. With a clean, open layout and clear call-to-actions, we created a simplified path to book tickets.
Through the use of photography, bright colours and concise messaging we were able to communicate key information through a range of media. Finally, we were able to create a visceral experience that the audience could engage with.
In conclusion, our collaborative mindset enabled us to create an engaging environment for all employees. The result was a fresh and intuitive website, optimized for engagement. A series of vibrant publications and print collateral for all to enjoy. However, most importantly we delivered a visceral event for employees and their families to enjoy.
Hochtief UK approached Red Rocket to develop its UK website and as a result, needed help in developing the UI/UX design of its new brand identity. We helped with the planning, design/development and launch of their first major advertising campaign.
Hochtief UK tasked Red Rocket to develop a clean and inspiring responsive website to mirror the German parent company, but also stand-alone in the UK market. The website also has integrated user experiences so that it can be used for internal communications, company surveys and in-house training.
Great Western Railway approached Red Rocket to create a series of short films to communicate the closure of the Landore depot and Old Oak Common depot. Great Western Railway wanted to celebrate the hard work and dedication of the staff and communities who have helped to shape the railway for over 100 years.
Through various videography techniques inspired by films and documentaries, coupled with our expertise in working with TOCs. Red Rocket was able to create an inspiring, heartfelt film to communicate the vital impact these depots have had on the railway.
Firstly, the National Trust decided on a theme for this year's event. As a rule, Convestival is a stand-alone training day for volunteers across the country. Generally, the event is held at a National Trust Property to celebrate the 'Spirit of place'.
In the first instance, Red Rocket began working on the logo and brand identity of the event. Once this was established, we further developed the print material, event collateral and venue. In addition to this, we worked alongside our trusted suppliers to produce the event material for the event.
By creating an impactful and ownable identity, we developed a fresh and bold design theme to complement the previous events.
Volunteers are encouraged to visit masterclass sessions that are run throughout the event. Inclusion zones were created throughout the location to encourage employees to network.
In conclusion, we delivered a rich and engaging experience with a clean open layout. By presenting key pieces of information those who attended.
In a world full of short attention spans, you have to capture the imagination of the audience. South Western Railway wanted to communicate its corporate message, brand and vision for the future. Red Rocket suggested a short snappy animation, with motion graphics and voice over to communicate the message across all internal and external platforms.
As well as being one of the biggest train companies in the UK, GWR are also the only one to operate commuter, regional, sleeper and high-speed services. Working as a team, they help 97 million customers a year travel through their 276 stations. GWR’s employees work extremely hard to make this possible, and so they hold the annual Excellence Awards to recognise this.
At Red Rocket we had the privilege of working closely alongside GWR to create their branding for this exciting project. Each year, the Colleague Engagement team set an iconic theme that the materials are branded to.
From initial concepts to the final deliverables, we are with GWR every step of the way. We ensure the highest quality at each stage. Some of these final deliverables include printed invitations and a fully responsive website. Also, branding for pull up banners, gift bags, table plans, and presentation slides were also created to be used at the event. Our creativity knows no bounds. We also filmed and produced the GWR Excellence Awards 2019 Highlights video.
The event was a pleasure to play a part in making happen. Above all, whilst filming we could see that the employees of GWR had an amazing time to remember.
We believe that colleagues who go above and beyond, and who live and breathe their companies values deserve an amazing, quality and fun night to remember. Our services provide nothing short of that.
Red Rocket was approached by the NHS to help solve a problem; they wanted to increase the number of job applications for permanent roles at the Great Western Hospital in Swindon. Surprisingly, GWH is faced with a national shortage of qualified nurses and other healthcare professionals, they needed help in standing out with a recruitment campaign.
Our initial work focused on how we could advertise internally and showcase the employee benefits available at the Trust. Not to mention, key testimonials from staff by reinforcing what makes the Great Western Hospital a great place to work. With this in mind, we created a simple yet bold visual celebrating the staff at the heart of the project.
Firstly, Red Rocket arranged a photoshoot for a range of staff from around the hospital. We wanted to showcase our local heroes as the face for this campaign. In particular, we felt that the staff endorsing the Great Western Hospital were staunch believers of what was being said. During this project, we deployed a range of marketing techniques. In conclusion, by utilising billboards, bus advertising and posters we were able to communicate with a diverse audience across Swindon.
SureFoot Solutions is taking the industry by storm. In fact, they offer modern reporting for the modern world, simple right? Whether reporting an incident, at a restaurant or doing the stock count, their reliable reporting system can help manage your business.
The London based company reached out to Red Rocket to redesign its responsive website for both their consumer and employees. Their goal was to streamline each path to purchase through effective brand storytelling and elevated product presentation.
Resturants chains signed up
The new SureFoot website features an all-new user interface, clean design and showcases the SureFoot Portal. Our vision was to optimise the user journey by organising content and encourage conversions. As important as it was to create high-end visuals, the ultimate goal was to drive traffic and conversion on the SureFoot Portal.
With company growth as a priority for SureFoot, it was essential to effectively showcase the SureFoot Portal to attract new customers. So, how did we deliver? Keeping in the style of the refined brand, we developed a short animation to showcase the portal.
To further communicate their marketing goals and objectives, a series of video testimonials were created. Who better to hear from than those using the SureFoot Portal.
For instance, the redesigned mobile experience delivers clear product storytelling in a way that effectively educates and engages potential customers. In conclusion, this forward-thinking approach made SureFoot Solutions stand out from their compeititors.
Finally, we created a series of short testimonial films from their vast client base. What better way to communicate a product from happy customers already using the service. This was a dynamic way to communicate their corporate message and brand in a clear concise way.
Red Rocket was approached to develop the Well Prepared Training brand, publications and create a website. Above all, they wanted to stand out from their competitors.
With this in mind, we created a modern stylish design and launched their first major website. It had to be eye-catching and memorable to inspire learning in a clear concise manner.
As part of our consultation process, we looked at the branding and offered graphic design and print solutions. In the first instance, we looked at the company infrastructure and advised a range of cost-effective solutions to streamline. In particular, we looked at document sharing, emails and automation. By streamlining the website and moving services onto G-Suite the WPT Team are now reaping the benefits.
Finally, by using original photography, bright colours and a concise message we were able to show the key elements that represent the WPT Brand. The updated brand was used across all platforms to give a polished look and feel. Additionally, by opting for a soft launch across the printed collateral and website they were able to monitor site traffic, event uptake and to refine their marketing strategy.
Red Rocket has been tasked with a covert operation on behalf of the National Trust. We were asked to create a short film based on the history of a National Trust property Hughenden House.
During the Second World War Hughenden was home to a secret map-making operation, so secret in-fact that it only came to light 60 years later.
As part of our consultation process, we re-imagined the visitors experience and wanted to create an immersive environment for the National Trust. In the basement of the property, we proposed that it be re-created into a WW2 bunker to really capture the key role the property had during the war.
We worked alongside Bernie Knill, Hughenden Hillside Volunteer, to carefully craft the script so that it was engaging, factual and immersive for all age groups.
Around 100 personnel were based here, drawing up the maps used for bombing missions during the war, including the ‘Dambusters’ raid and for targeting Hitler’s mountain retreat Eagle’s Nest. Skilled cartographers produced leading-edge maps from aerial photographs delivered by the RAF’s reconnaissance missions.
Red Rocket has worked alongside Steris (formerly Synergy Health) for nearly a decade on a variety of projects to communicate its global brand internally and externally. On this ocassion, Steris approached Red Rocket to develop a short animation to inform employees of how the process works in a fun and engaging way.
For the last 10 years we have worked alongside Conference Co-Ordination on a variety of projects. On this occasion, we were approached to develop an eCommerce website to showcase a new product launch for their client Hills. The goal of the eCommerce website is to increase sign-ups to an upcoming event and easy to use for the management team.
Firstly, we developed an inspiring design that showcased their companies brand. Our brief was simple, to develop a responsive website that encourages sales and easy to maintain. Above all, security was paramount in the development of the site to secure payments. Additional, by using an eCommerce Vendor, Off-site Payment Gateway and SSL Encryption we were able to give our client peace of mind that their data is secure.
In conclusion, we created an engaging user experience to encourage sales, easy to maintain and a product that can grow with the needs of the business. Now that's forward-thinking.
The team at Red Rocket never fail to deliver for our conferences and events. They're great to work with and the end result has been more than satisfying.
National Trust is celebrating 5 Million Members. Firstly, it’s safe to say that this is a historic milestone. Thanks to the general public, the National Trust can care for a staggering 775 miles of coastline, over 248,000 hectares of land and over 500 historic houses, castles, ancient monuments, gardens, parks and nature reserves.
From a charity with only 100 members when we first founded in 1895, they have gone from 4 to 5 million in the last 6 years alone.
Miles of coastline
Hectares of land
So, how did Red Rocket deliver this project? Firstly, brought the expertise, nuance and passion the work demanded to the table. Creating a sub-brand of the National Trust was our first port of call. Keenly aware of the need for a thoughtful, integrated and visually arresting experience, Red Rocket got to tackling the project.
Our designers created a series of concepts for the print material. Our leading animators then began to craft the journey of the Trust through storyboards. Once the storyboard was approved, the animators carefully crafted the visual experience.
However, there’s more! As part of this campaign we were asked for “out of the box thinking”. The National Trust wanted to leave a lasting impression with its supporters. Our solution: branded seed packets with a grow your own instructions. The National Trust are strong advocates in mitigating climate change and help to safeguard the future of public green spaces. With this in mind, it was the perfect collateral for their corporate message.
In conclusion, the National Trust was elated with the campaign and are looking forward to celebrating 6 Million Members.