Great Western Railway

ADVENTURE PACKS

Adventure-Pack-case-study-layout1-2-1-1 (2)

What was included


The Adventure Packs consists of 6 key elements. Firstly, an activity sheet teaching how to be safe on the railway. Several colourings, Wordsearch, and a quiz. It also includes GWR branded stationery, torch, sticker pack, and a pop-out 3D cardboard train.

The Numbers


500

Boxes

6

Activities

Adventure Packs, 3D Activity Great Western Railway

Designing the products


As a matter of fact, to make travelling with GWR feel like a “famous five” experience we opted to create the packs with a cartoon style. In addition to the playful style, GWR wanted to educate children travelling on the network. As a result, we made the elements in the pack engaging and fun. As a matter of fact, we’re sure that not just the children, but the parents appreciated the time that these packs would keep young GWR passengers engaged.

Adventure Packs, Great Western Railway

The Red Rocket Solution


In conclusion, Red Rocket took the brief of engaging young passengers and we were able to put together a pack that, ‘thought outside of the box’ as regards to how this could be done. As a team, we were pleased with how the ideas, designing, producing and assembling of these adventure packs came together, and we are sure they are being enjoyed across the Great Western Railway.