Avanti West Coast

Brand launch

Hello we're Avanti West Coast

Avanti West Coast is the new rail operator replacing the long-standing Virgin Trains franchise. With Virgin having some of the highest customer satisfaction levels on the railway and a hugely iconic brand, Avanti West Coast knew they had big shoes to fill.

Developing the brand


To ensure that all items would be rebranded for the launch day, we worked through a brand implementation plan that was led by the in-house marketing team and London agencies forpeople and Adam & Eve to explore the brand identity. Finally, we developed a design and style that featured on a huge range of deliverables.

Avant West Coast Landscape Brochures

The Numbers


60

K

Launch day cards and panettones

22

Timetables

82

Station signs

700

+

Miles of network

the deliverables


We worked on a wide range of deliverables from large scale wall and station signage, to branded dog bowls, menus, brochures, leaflets and stationery to digital web assets and the all-important timetables… and plenty more in between.

Avant West Coast Landscape Brochures
Avanti West Coast launch campaign
Avanti West Coast, Antimacassars
Avant West Coast timetables
Avanti West Coast pullup banners
Avanti West Coast selfie board with Avanti West Coast employees
Avanti West Coast 3x3 popups
Avanti West Coast Business Cards
Avanti West Coast do bowls

“It’s been an absolute pleasure working with Team Red Rocket again. Stellar performance from the whole team working to interpret and apply the new Avanti West Coast brand across print, digital and exhibition materials as an extension of the mobilisation team. Your attention to detail, design flair and speedy turnarounds were appreciated almost as much as the humour and positivity with which you worked with us. Thank you.”

Ellie, Marketing Mobilisation Team, First Group