Hills Pet Nutrition

Microbiome Roadshow

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Microbiome Roadshow - Dog

Behind the brand


Hills Pet Nutrition vision is to lead the premium segment of the pet food market worldwide. As a matter of fact, Hills are recognised as a global leader in nutritional health care for pets. Their help enriches and lengthens the special relationships between people and their pets.

Standing out in a crowd


For the last 10 years, we have worked alongside Conference Co-Ordination on a variety of projects. On this occasion, we were approached to develop an eCommerce website to showcase a new product launch for their client Hills. The goal of the eCommerce website is to increase sign-ups to an upcoming event and easy to use for the management team. 

The Numbers


9

Annual Events

220

Employed veterinarians

180

Acre Pet Nutrition Centre

HillsCPD Website on 27" Mac

The website


Firstly, we developed an inspiring design that showcased their companies brand. Our brief was simple, to develop a responsive eCommerce website that encourages sales and easy to maintain. Above all, security was paramount in the development of the site to secure payments. Additional, by using an eCommerce Vendor, Off-site Payment Gateway and SSL Encryption we were able to give our client peace of mind that their data is secure.

As a matter of fact, to better engage users, we created micro-interactions throughout the eCommerce website to encourage conversions. Not to mention, we combined rich product photography and purposeful whitespace to tell a more effective story. With a clean, open layout and clear call-to-actions, we created a simplified path to book tickets to the event.