Transpennine Express

Felix & bolt,
The Huddersfield Station Cats

Visit website

Felix and Bolt Calendar Mockup

Felix & Bolt, the Huddersfield Station Cats Calendar 2020


Felix, Senior Pest Controller at Huddersfield Station has a new recruit called Bolt. This purrrfect duo, area a familiar sight in Huddersfield who love to share adventures with their 100,000+ Facebook followers. As well as social media, Felix has also made several television appearances and even has a book.

Transpenne Express Logo

Standing out in a crowd


Red Rocket was approached by Transpennine Express for the fifth year running to produce their calendar. As a result of this collaboration, Red Rocket created an eCommerce Website and produces the Felix and Bolt calendar on their behalf.

First and foremost we developed a brand presence for the eCommerce Website. Through a clear user’s journey, branding and tone of voice we created an engaging website to showcase Felix and Bolt. In addition to the user’s experience, we prioritised security, data collection and procurement integration. Red Rocket used an eCommerce Vendor, Off-site Payment Gateway and SSL Encryption to give customers peace of mind that their data is secure.

The Numbers


2

Purrrfect Cats

100

k

Social Media Fans

1

Station

Felix and Bolt, eCommerce Website Mockup on Mac

The website


As well as develop the website, Red Rocket designed the all-important calendar. This was a fun project for the Graphics team for several reasons. Firstly, the calendar is sold across the globe and all proceeds to go to the chosen charity. Secondly, the team had to look through photos of Felix and Bolt to find the purrfect ones. Once the design was approved, we began sales on the website just in time for Christmas!