South Western Railway

New Uniform Launch

South Western Railway was awarded the South Western train franchise in March 2017. Formerly known as South West Trains, we worked alongside SWR to deliver a large brand overhaul. As part of this, they needed a new uniform for staff and asked for our help in unveiling it.

South Western Railway Full Colour Logo

The Brief

The new uniform was designed and produced to mirror the new brand franchise. For this reason, we spoke to the staff involved in the design of the new uniform to understand how they contributed to the design process. As a matter of fact, all staff members involved expressed how excited they were to join the uniform committee and wore their new uniforms proudly.

The Numbers


Members of staff




Poster artworks

Building the brand

We filmed staff in Waterloo station, London’s busiest train station, to see the uniform in action and interview the staff involved. We then edited the film here at Red Rocket to produce an engaging film. This was then shown at the annual SWR Employee Conference and was a chance for other members of staff to see the new uniform before it was rolled out across the business.

South Western Railway New Uniform
South Western Railway New Uniform

The Red Rocket Solution

In addition to the film, we produced various posters informing staff of the new uniform and the roll-out date. These posters were distributed across the network for all uniformed staff to see.

SWR Uniform Posters

The Red Rocket solution

In conclusion, Red Rocket is immensely proud to support the South Western Railway team launch their new stylish, yet practical, uniform across the business. And…we would like to just say a massive thank you to all SWR employees involved in the filming and consultancy of this project. Your hardwork, dedication and attention to detail provided us with a seamless process.