Avanti West Coast
Avanti West Coast is the new rail operator replacing the long-standing Virgin Trains franchise. With Virgin having some of the highest customer satisfaction levels on the railway and a hugely iconic brand, Avanti West Coast knew they had big shoes to fill.
Developing the brand
To ensure that all items would be rebranded for the launch day, we worked through a brand implementation plan that was led by the in-house marketing team. We worked closely alongside the team to explore the brand identity and develop a style which we applied to a wide range of deliverables.
Launch day cards and panettones
Miles of Coastline
We worked on a wide range of deliverables from large scale wall and station signage, branded dog bowls, First Class menus, brochures, leaflets and stationery to digital web assets and the all-important timetables, with plenty more in between.
Team Red Rocket have been fabulous – they’ve produced high-quality work despite the tight deadlines they were working to.
Ellie Murphy, First Group