Digital Marketing
Improve International
Digital Marketing
Communicate your brand
Firstly, Improve International seeks to raise veterinary standards through continual staff development. As their name suggests, they operate on a global basis and have launched training courses across Europe, Australia, Mexico, and Japan.
MAINTAINING A COHERENT BRAND
ACROSS ALL PLATFORMS
For over 10 years Red Rocket has worked with Improve International on a variety of internal and external communications. As you can see, this includes working across both digital and print-based design to support their in-house communications team.
Due to the nature of their work, Improve is a B2B company who might request eye-catching exhibition graphics to help them stand out at a trade show, or need creative direct marketing sent to prospective clients.
The Numbers
19
Years of Veterinarian Training
20000
Veterinarians trained
20
Countries Worldwide
Promoting the brand
First of all, we were guided by research on the target audience. This helped us to make informed decisions when it came to identifying the best marketing strategy to promote their courses. We also reviewed figures on the completion of the advertising campaigns by reviewing the reach and engagement figures. This helped us and Improve International to understand the success of the project.
The Red Rocket Solution
As a matter of fact through the use of photography, bright colours and concise messaging we were able to communicate key information through a range of media. Finally, we were able to create a visceral experience that the audience could engage with.
In conclusion, our collaborative mindset enabled us to create an engaging environment for all delegates. The result was a fresh and intuitive email campaign, optimized for engagement. In addition to this, Red Rocket continues to work alongside Improve International to create striking plublications, films and manage their Digital Marketing. However, most importantly we delivered a visceral experience for all to enjoy.
