RRAdmin Graphic Design, Print Production, Project, Promotional Material Brand Collateral, Brand Development, Brand Development Swindon, Brand Material, eCommerce Website, Great Western Railway, GWR, Internal Comms, Internal Communications, Promotional Items, Website, Website Design, Website Design Swindon, Website Development, Website Development Swindon
Great Western Railway
FOR THE LOVE
What was involved
Firstly, Red Rocket designed a web page for GWR managers to order products for the Love of Rail initiative. This campaign was simple, ‘For the love of rail – stop and take a moment to say thank you’.
GWR managers flocked to our webpage to order the Love of Rail packs and say thank you to their teams. Each of these packs included branded thank you cards, ticket wallets, pens, Love Hearts and roses chocolates.
Love Heart Packs
Roses Chocolate Box’s
Thank you Cards
Designing the products
The products designed for the Valentines packs needed to be branded according to the GWR guidelines in order to achieve a corporate look. To lighten the feel of the design, the main aspect was a digitally drawn heart, that included five different GWR team members wearing different styles of uniforms. The use of a basic style of artwork and the bright colour palette really portrayed a fun and exciting atmosphere that we are sure was felt by the employees of GWR.
On completion of the ‘For the love of Rail’ designs, our fulfilment team packaged each one into separate packs. These were then sent off to GWR hubs where they were sorted and distributed to addresses, depending on the quantity agreed that was needed by each manager.
RRAdmin Advertising, Graphic Design, Marketing, Print Production, Project, Promotional Material Avanti, Avanti Trains, Avanti West Coast, Brand Development, Brand Development Swindon, Brochure, corporate event, corporate event Swindon, eCommerce, eCommerce Shop, eCommerce Swindon, eCommerce Website, eCommerce Website Design Swindon, Employees, Event, Event Management, Film, Filming, Graphic Design, Graphic Design Swindon, Internal Communications, Leaflet, Online Shop, Postcards, Videography, Website, Website Design, Website Design Swindon, Website Development, Website Development Swindon
Developing the brand
To ensure that all items would be rebranded for the launch day, we worked through a brand implementation plan that was led by the in-house marketing team and London agencies forpeople and Adam & Eve to explore the brand identity. Finally, we developed a design and style that featured on a huge range of deliverables.
Launch day cards and panettones
Miles of network
We worked on a wide range of deliverables from large scale wall and station signage, to branded dog bowls, menus, brochures, leaflets and stationery to digital web assets and the all-important timetables… and plenty more in between.
“It’s been an absolute pleasure working with Team Red Rocket again. Stellar performance from the whole team working to interpret and apply the new Avanti West Coast brand across print, digital and exhibition materials as an extension of the mobilisation team. Your attention to detail, design flair and speedy turnarounds were appreciated almost as much as the humour and positivity with which you worked with us. Thank you.”
Ellie, Marketing Mobilisation Team, First Group
RRAdmin Animation Animate, Corporate Animation, Internal Comms, Internal Communications, product, product launch, products, promo, Promotional Animation, Promotional Items, South Wester, South Western Railway, SWR
RRAdmin Graphic Design, Print Production, Project, Promotional Material, Website Brand Development, Brand Development Swindon, Brochure, corporate event, corporate event Swindon, eCommerce, eCommerce Shop, eCommerce Swindon, eCommerce Website, eCommerce Website Design Swindon, Employees, Event, Event Management, Film, Filming, Graphic Design, Graphic Design Swindon, Great Day Out, Great Western Railway, GWR, GWR Great Day Out, Internal Communications, Leaflet, Online Shop, Postcards, Videography, Website, Website Design, Website Design Swindon, Website Development, Website Development Swindon
Great Western Railway
Great day out
A Great day out
Firstly, The south-west based train operator reached out to Red Rocket for the fourth year running to promote their Great Day Out event. Their ask: build a flagship website, supply collateral and print material for the event.
Species of animals
Building the brand
When developing the new visual identity, it was key for each element to capture the Great Day Out mission. Above all, our mission was to create an engaging product that is available to all staff. In this case, we designed a simple, warm, and inviting aesthetic, characterised by previous event imagery and approachable typography.
Firstly, to better engage users we created a series of pre-event print material and micro-interactions throughout the website. As a matter of fact, we combined rich product photography and purposeful whitespace to tell a more effective story. With a clean, open layout and clear call-to-actions, we created a simplified path to book tickets.
The Red Rocket Solution
Through the use of photography, bright colours and concise messaging we were able to communicate key information through a range of media. Finally, we were able to create a visceral experience that the audience could engage with.
In conclusion, our collaborative mindset enabled us to create an engaging environment for all employees. The result was a fresh and intuitive website, optimized for engagement. A series of vibrant publications and print collateral for all to enjoy. However, most importantly we delivered a visceral event for employees and their families to enjoy.