A Great day out
Red Rocket has supplied GWR for over 15 years on a variety of projects. So…it was no surprise when they approached us to promote the GWR Great Day Out for the fourth year running.
Species of animals
Building the brand
Throughout the development of the brand, website and collateral, it was clear that each element needed to capture the vision of the Great Day Out. Our creative brief was simple: Create an engaging product that is available across all platforms. With this in mind, we created a welcoming aesthetic, bold colour and fun photography from the previous event.
However, that’s not all. To showcase employee benefits and encourage engagement Red Rocket created a series of pre-event print material, email campaigns to promote the event.
As a result of the pre-launch success, Red Rocket was asked to create an immerse website experience. We combined photography and bold colours with purposeful whitespace to communicate the core messaging. In addition to the striking design, we integrated clear call-to-actions and straightforward user experience to book tickets.
The Red Rocket Solution
But wait, there’s more. No event would be complete without branded materials. For the Great Day Out we produced branded ponchos, sunglasses and hats for all who attended. As a matter of fact, the branded materials was so successful we now supply these for a variety of GWR projects.
In conclusion, Red Rocket provided an all-in-one solution for the GWR Great Day Out and created a truly unforgettable experience. We created an engaging website, stylish leaflets and GWR branded materials such as ponchos, sunglasses and hats.
It’s safe to say that food quality and service are paramount in any restaurant experience. However, SureFoot Solutions goes one step further by offering a unique service to help manage your restaurant. In contrast to other suppliers, SureFoot Solutions offers a bespoke reporting, incident and audit service tailored to your requirements.
Firstly, SureFoot Solutions London approached Red Rocket for an all-in-one digital solution for their business. To begin with, we arrange an initial consultation to discuss their requirements. After meeting the SureFoot team, we developed a customer-first focus that would help solidify their position among the leaders of their industry.
Resturants chains signed up
To drive this vision forward, SureFoot needed to transform its digital engagement into actionable results. Through market-led insights, animation and film we were able to reach a wider audience. As a result of our successful campaign, SureFoot approached us to deliver their “COVID Secure Accreditation“.
Red Rocket knew it was imperative to reach core customers with an online and offline experience. However, due to COVID-19, Furlough and Restaurants being hit the hardest we needed a communication solution.
In order to communicate effectively, we personalise their digital marketing experiences. Because of this tailored approach, SureFoot was able to offer a crucial lifeline to restaurants hit hard during this crisis.
As a matter of fact, the new website featured an all-new user interface, Payment Gateway and showcases the SureFoot Portal. In the first instance, our vision was to optimise the user experience, encourage conversions and engage seamlessly across all platforms and devices.
Phase 2 Expansion
It’s safe to say that Covid-19 has affected businesses across the globe. Because of this, SureFoot Solutions have created a unique accreditation for its customers. The “COVID Secure” accreditation enables businesses to re-open after lockdown with ease.
To begin phase 2, Red Rocket integrated WooCommerce into their Wordpress website to promote the sales of their flagship courses. In addition to the integration of WooCommerce, we leveraged Google Analytics to collect custom audience data, identify purchases, engagement, and loyalty program data.
In conclusion, this project had a great ROI for the SureFoot team. As a matter of fact, the COVID Secure Accreditation was so successful we are creating accompany marketing material to support their requirements.