ADVENTURE PACKS
Great Western Adventure
Firstly, the Great Western Railway is a British train operating company owned by FirstGroup. It manages 197 stations and its trains call at over 270. Red Rocket works alongside GWR to create these adventure packs.
For the time being, GWR stores these packs and sent them out as gifts. Each pack includes fun puzzles and activities. So, how can I get one? For the most part, if you have raised awareness of GWR on social media, won a competition, or just been great customers you’re in for a chance!
What was included
The Adventure Packs consists of 6 key elements. Firstly, an activity sheet teaching how to be safe on the railway. Several colourings, Wordsearch, and a quiz. It also includes GWR branded stationery, torch, sticker pack, and a pop-out 3D cardboard train.
The Numbers
500
Boxes
6
Activities
Designing the products
As a matter of fact, to make travelling with GWR feel like a “famous five” experience we opted to create the packs with a cartoon style. In addition to the playful style, GWR wanted to educate children travelling on the network. As a result, we made the elements in the pack engaging and fun. As a matter of fact, we’re sure that not just the children, but the parents appreciated the time that these packs would keep young GWR passengers engaged.
The Red Rocket Solution
In conclusion, Red Rocket took the brief of engaging young passengers and we were able to put together a pack that, ‘thought outside of the box’ as regards to how this could be done. As a team, we were pleased with how the ideas, designing, producing and assembling of these adventure packs came together, and we are sure they are being enjoyed across the Great Western Railway.
