National Trust

Monumental Trek

National Trust - Monumental Treck - case study layout

The project

Firstly, The National Trust organised an event to raise money for the restoration project of Wellington Monument. 41 people took part in this ‘Monumental Treck’ in May and walked either a 10km or 21km route
around the area.

The brief


Red Rocket was approached by The National Trust to design and produce materials that would raise awareness for this event, and provide people
completing the walk with information and help. As well as their already-established brand guidelines, they provided a style for this project that we ensured ran throughout the products.

Momental Trek Postcards (1)

The Numbers


21

Kilometers

41

Fundraisers

1000

Postcards

5000

Pounds raised

The Products


When developing the new visual identity, it was key for each element to capture the Great Day Out mission. Above all, our mission was to create an engaging product that is available to all staff. In this case, we designed a simple, warm, and inviting aesthetic, characterised by previous event imagery and approachable typography.

intro

The Red Rocket Solution


In conclusion, Red Rocket were able to produce the materials needed for National Trust. These enabled the organisation of the event to run smoother and also helped to build anticipation leading up to the time, as a result of their eye-catching and exciting designs.