Transformative brand mobilisation
Red Rocket was thrilled to be chosen by Avanti West Coast in 2019 to bring their brand vision to life after they won the franchise from Virgin Trains.
Understanding the Vision
When Avanti West Coast took over the operation of the West Coast Main Line from Virgin Trains in 2019, they faced a significant challenge: launching a new brand that would represent the next generation of rail services while building on the strong legacy left by their predecessor.
After a successful tender First Group appointed Red Rocket to support the brand mobilisation of Avanti West Coast. The mobilisation needed to be delivered to a strict deadline and to the highest of quality – two of the things we pride ourselves on.
The team behind the project
Our project was brought to life by our team of dedicated professionals, each bringing their unique skills and passion to the table:
- Creative Director
- Graphic Designers
- Brand Strategists
- Copywriters
- Marketing Specialists
Building a strategy
To bring Avanti West Coast’s vision to life, we devised a creative strategy centered around the vibrant orange triangle, symbolising their extensive 400-mile route. Our concept was to craft a cohesive and dynamic brand presence that would unify all touchpoints, from tactile first-class menus to grand station signage, and digital marketing landscapes.
Outcomes
- Increased engagement and brand awareness across the network
- 300,000+ users’ data segmented
- Recognition as a top-performing train operator in the UK
Our collaboration with Avanti West Coast resulted in a smooth, successful brand launch that clearly communicated their values and future vision for rail travel. The bold, customer-focused identity set Avanti apart as an innovative leader on the West Coast Main Line.
From digital platforms to physical spaces, every brand element was crafted to engage customers with consistency and clarity. Positive feedback from passengers and stakeholders marked the beginning of a new era for Avanti. Through Red Rocket’s creative lens, we highlighted Avanti’s charm, modernity, and sustainability, driving strong engagement and reinforcing their position as a leader in rail travel.
“Firstly, I have to say it’s been an absolute pleasure working with Red Rocket as an extension of the Avanti mobilisation team. Stellar performance from the whole team to apply the new brand across print, digital and exhibition materials. Your attention to detail, design flair and speedy turnarounds are second to none. Thank you so much!”
