Bringing Hills Homes to Life
Red Rocket was excited to collaborate with Hills Homes to capture the essence of their award-winning homes through both photography and film. Our goal was to create a visual narrative that highlighted not just the physical spaces, but the lifestyle and warmth that these homes offer to their residents. To achieve this, we knew that featuring real people in authentic, lived-in settings would be key.
Understanding the Vision
Hills Homes, renowned for building high-quality, award-winning properties, approached Red Rocket with a clear goal: to produce compelling lifestyle videos and photography that would showcase their latest show homes and inspire potential buyers to reserve or purchase. These new homes represented the pinnacle of craftsmanship and design, and it was crucial that the visual content reflected this standard.
Our mission was to create engaging, authentic content that highlighted not just the physical features of these homes, but the lifestyle they offered. We needed to capture the essence of living in a Hills Home — whether for a growing family, a retired couple, or a first-time buyer.
The team behind the project
Our project was brought to life by our team of dedicated professionals, each bringing their unique skills and passion to the table:
- Creative Director
- Videographers
- Graphic Designers
- Video Editors
- Photographers
Building a strategy
To bring Hills Homes’ vision to life, we devised a creative strategy centered around the theme of sustainable living. Our concept was to craft a series of videos and photographs that would highlight the unique features and lifestyle offered by Hills Homes’. By focusing on the beauty and functionality of the sustainable, high quality homes we aimed to inspire audiences to envision a future where sustainability and style converge.
Outcomes
- New Inquiries: 300
- Scheduled Property Visits: 150
- Client Satisfaction Score: 98%
The result was a suite of high-quality, visually compelling videos and photographs that effectively showcased the unique selling points of Hills Homes. The lifestyle approach resonated with viewers, making the homes not just a product, but a desirable place to live. These visuals were used across Hills’ marketing platforms, including brochures, websites, and social media, helping to convey the quality and lifestyle that come with owning one of their properties. The project successfully illustrated how Hills Homes stand out in the market, not just for their award-winning design, but for the way they enhance the lives of their residents.
“The RR team have been a breath of fresh air to work with too – reliable, no fuss, efficient and with a great eye for planning and capturing details!”
Nikita Dunne, Group communications executive
