Furniture eCommerce store
Red Rocket was asked to help Viktor & Eugenie, a luxury furniture maker, to establish their presence online. We guided them through brand and personality exploration, culminating in a new ecommerce website design. The design uses a UX-led approach to develop their new website into a user focused online store.
Understanding the Vision
Viktor and Eugenie aimed to create a strong visual brand and online strategy for this eCommerce website design project. We conducted extensive research, created distinct user personas, and mapped out user journeys. Our team designed the fresh branding identity and logo, and developed user journeys based on wireframes to ensure ease of use.
The team built an eCommerce website design with extensive category filtering, search and content hub functionality using a fully flexible CMS, core integrations with HubSpot and payment processing with Stripe’s new Pay Later product, Klarna and PayPal – all tailored to lead generation and tracking for the client. Styling elements and pages adapted over time as COVID-19 disrupted their usual business.
The team behind the project
Our project was brought to life by our team of dedicated professionals, each bringing their unique skills and passion to the table:
- Creative Director
- Graphic Designers
- Web Developers
- UX/UI Designers
- Marketing Specialists
Building a strategy
This brings us to the practical aspect of how we helped Viktor and Eugenie translate their vision to digital life. We created a eCommerce website design and development that reflects the company’s luxury brand identity while maintaining a friendly user experience (UX), using the latest cutting-edge eCommerce web development trends.
Outcomes
- Developed a cohesive and engaging brand identity
- Produced high-quality illustrative design elements and animations
- Launched an interactive and user-friendly website
- Enhanced user engagement and brand recognition
The project cemented a unique and exciting online identity for Viktor & Eugenie. Conceptualised and executed with precision, the detailed planning and solid creative direction ensured that the online presence embodied Viktor & Eugenie’s talent and spirit. The new website achieved success in just three months, effectively hitting KPIs and driving sales and lead generation.
The new website delivered fantastic results within the first three months, meeting key KPIs and enhancing sales and lead generation.
“Thanks to Red Rocket’s innovative design and strategic approach, our website transformed into a dynamic, engaging platform that significantly boosted our online presence and sales. Their meticulous planning and execution were exceptional.”
