A revitalised brand for Qual CIF Research

Our Process

• Imagining the Visual Story

  From there, we developed a new brand style that was anything but ordinary. We opted for a playful, illustrative approach, injecting a sense of fun and creativity into every element. This was a deliberate move to set Qual CIF Research apart from their competitors, many of whom still cling to more traditional, buttoned-up branding. We wanted Qual CIF Research to be seen as a breath of fresh air in their industry—an innovative company that’s not afraid to be different.

   

• The Face of Qual CIF Research

  To further differentiate the brand, we created a character named “Whitney.” Whitney is more than just a mascot; she embodies the core values and mission of Qual CIF Research. She’s approachable, knowledgeable, and always ready to help—just like the team at Qual CIF Research. Whitney features prominently across all brand collateral, from the website to printed brochures, and even in a lively brand animation we produced.

• The Power of Animaton

  To keep the engagement flowing, we created an engaging brand animation that brings their services to life, highlighting their unique approach in a way that’s both informative and entertaining.

  Animations are a powerful tool for storytelling, and we wanted to use this medium to effectively convey Qual CIF Research’s core message: they’re not just another research firm; they’re different. Their innovative methods, commitment to effective communication, and dedication to delivering actionable insights set them apart, and we needed to showcase this in a way that would resonate with their audience.

  Our animation does exactly that. Using the playful, illustrative style that defines their new brand, the animation introduces viewers to Qual CIF Research’s services in a dynamic, engaging manner. It breaks down complex processes into easily digestible content, making it accessible to a broad audience—from potential clients who might not be familiar with the intricacies of research to industry insiders looking for a fresh perspective.

   

• Developing the Website

  Of course, a brand refresh wouldn’t be complete without a new website. We designed a site that’s not only visually appealing but also incredibly user-friendly. We peppered the site with hundreds of micro-interactions – moments of delight that bring the user experience to life. The best parts of the journey are those where the interface surprises you with an unexpectedly interactive element, sparking further exploration.

  Secondly, we were able to place our imagery in a strategic manner, to help attract and retain a viewer’s attention. When working and designing any site, image selection and image placement can make or break your site’s appeal. Striking the right balance between beauty and usability can create eye-catching visuals to attract viewers, cause them to explore each element on a page, and keep them clicking deeper and deeper into the site’s pages. The playful illustrative style carried over from the branding ties everything together, making the site a true reflection of the new Qual CIF Research.

• Adapting for Various Platforms

  In addition to the digital elements, we also produced a range of printed brochures. These were designed to target both new and existing users, offering a tangible way for Qual CIF Research to communicate their offerings. The brochures feature the same playful, illustrative style, with Whitney guiding readers through the content, making even the most complex information accessible and engaging.